SPOTIFY CAMPAIGNS 2018-2019
Led and conceptualized BTL campaigns for 11+ global markets that rely heavily on imagery.
AI would reproduce our campaigns into thousands of assets for 16+ markets.
Ideated multiple visual refreshes per campaign per requirements for performance goals to be met & surpassed.
Additionally, oversaw global brand governance, agency partnerships, and performance-driven creative development, including evergreen photography.
Valentine's 2018: Conceptual nod to one of Spotify's business drivers—their curated playlists.
Duo 2019: Launched February 2019 in non-US markets (test).
Holiday 2018: Designed and produced in 2 weeks.
Role: Global Design Director — leading BTL team, agencies, and vendors.
VALENTINE'S CAMPAIGN
DUO 2019 CAMPAIGN - WIP
HOLIDAY 2018 CAMPAIGN
