SPOTIFY PREMIUM CAMPAIGNS
BTL Campaigns
Duo 2019: Launched February 2019 as a test. Did not launch in the US.
Holiday 2018: Designed and produced in 2 weeks - a particularly short timeline for a global campaign and a scramble to get a 3D illustrator who was available.
Valentine's 2018 Exploration: A conceptual approach giving a nod to one of Spotify's business drivers—thier curated playlists.
Challenges
1) Translations for 11+ global markets, which means Premium campaigns must rely heavily on imagery.
2) Thousands of assets for 16+ markets and designing for awkward and small space constraints.
3) Multiple visual refreshes per campaign are required in order for business performance goals to be met & surpass.
Role: Global Design Director
DUO 2019 CAMPAIGN - WIP
DUO 2019 ADDITIONAL SKETCHES
HOLIDAY 2018 CAMPAIGN
VALENTINE'S 2018 CAMPAIGN
