SPOTIFY BTL CAMPAIGNS 2018-2019
Created and concepted for 11+ global markets that rely heavily on imagery.
AI would reproduce our campaigns into thousands of assets for 16+ markets.
Ideated multiple visual refreshes per campaign per requirements for performance goals to be met & surpassed.
Duo 2019: Launched February 2019 in non-US markets (test).
Holiday 2018: Designed and produced in 2 weeks.
Valentine's 2018: Concept to nod to one of Spotify's business drivers—their curated playlists.
Role: Global Design Director — leading BTL team, agencies, and vendors.
DUO 2019 CAMPAIGN - WIP
VALENTINE'S CAMPAIGN
HOLIDAY 2018 CAMPAIGN
![XX-XX_1018_display_160x600_holiday_ad_free_a](https://b5d08f.p3cdn1.secureserver.net/wp-content/uploads/2018/12/XX-XX_1018_display_160x600_holiday_ad_free_a.png)
![XX-XX_1018_display_160x600_holiday_ad_free_a](https://b5d08f.p3cdn1.secureserver.net/wp-content/uploads/2018/12/XX-XX_1018_display_160x600_holiday_ad_free_a.png?time=1721682693)
![MX-ES-MX_holiday-2018_social-vt_intro_1280x720_Offline+On-Demand_2_Planet_Combo4_Blue](https://b5d08f.p3cdn1.secureserver.net/wp-content/uploads/2018/12/MX-ES-MX_holiday-2018_social-vt_intro_1280x720_OfflineOn-Demand_2_Planet_Combo4_Blue.jpg)
![MX-ES-MX_holiday-2018_social-vt_intro_1280x720_Offline+On-Demand_2_Planet_Combo4_Blue](https://b5d08f.p3cdn1.secureserver.net/wp-content/uploads/2018/12/MX-ES-MX_holiday-2018_social-vt_intro_1280x720_OfflineOn-Demand_2_Planet_Combo4_Blue.jpg?time=1721682693)
![US-EN_holiday-2018_social-vt_intro_1280x720_Offline+On-Demand_2_Hand_Combo3_Yellow](https://b5d08f.p3cdn1.secureserver.net/wp-content/uploads/2018/12/US-EN_holiday-2018_social-vt_intro_1280x720_OfflineOn-Demand_2_Hand_Combo3_Yellow.jpg)
![US-EN_holiday-2018_social-vt_intro_1280x720_Offline+On-Demand_2_Hand_Combo3_Yellow](https://b5d08f.p3cdn1.secureserver.net/wp-content/uploads/2018/12/US-EN_holiday-2018_social-vt_intro_1280x720_OfflineOn-Demand_2_Hand_Combo3_Yellow.jpg?time=1721682693)