GOOGLE STORE 2019 & 2020
Every spring and fall we partnered with Google to unveil their latest Google devices & services. Digital branding, e-comm, physical retail, creative strategy, and storytelling.
Led a 40+ person team across Google’s Devices & Services: e-commerce & physical retail marketing for Google’s biggest product launches. Elevated narratives, conceptualized product demos/storytelling/design, and furthered brand consistency for Pixel products, leveraging luxury-brand tactics to enhance desirability. Grew our agency partnership with Google, which led to a new ATL photography & content retainer.
Impact: GStore saw a +55% YoY conversion growth, cut bounce rates by 26%, and increased new customers by 54%. Key R&R's listed below.
Key R&R's for these two years are listed below.
Teams: Content Creation/Photography, NPI & Campaign, Design System / Product team
2020 GOOGLE REEL - Featuring highlights of my teams' work throughout the year
2019 GOOGLE REEL
Navigated high-level moments and driving strategic clarity:
- Led confidential product launches during the height of the pandemic, delivering under pressure while maintaining creative integrity.
- Shaped the rollout of Google’s new Material Design, providing insight and strategic direction to ensure seamless integration across campaigns.
- Facilitated process-optimization workshops, improving team efficiency and cross-functional collaboration.
- Developed strategic audits that provided clients with actionable guidance and gave creative teams a clearer path forward.
Maintained strong communication and cohesion as the team transitioned from onsite to remote, ensuring consistency and clarity during a volatile period.
These efforts led to highly successful launches and deepened client trust in our partnership.