GMAIL "SERIOUSLY HELPFUL" CAMPAIGN
Gmail tapped us for their first consumer campaign in a decade. After leading the winning pitch, I guided the shift from a traditional TV spot to a social-first approach, due to the client's budget constraints. Insight: Users feel buried by inbox clutter—without realizing Gmail has new tools, like Subscription Manager, to help.
Designed to demystify the feature and spark curiosity, this spot boosted awareness and engagement—shifting the narrative from “overwhelmed” to “empowered.”
Role: GCD across both the pitch and the work, leading a team of a Brand Strategist, AD & Writer.
Director & Production: Rys Stover, BYT