FUELBAND ONBOARDING & SET-UP
Onboarding and Initiation (the latter of which never launched) for the Nike+ Fuelband was a complex process and top priority for our Nike+ stakeholders.
As lead designer of Set-up and Onboarding, I was owner of multiple design iterations over 1.5 years. One large challenge being incorporation of the required Nike+ software. This meant our user was being pushed in and out of the browser, (due to tech limitations and launch date), and the experience & visuals would never be as ideal as we would've preferred.
Our top priority was to make an extremely complicated back-end and download process look simple and inviting.
Role: Senior Designer / AD
Winner of the Titanium Grand Prix @ Cannes.
SET-UP SCREENS FOR THE ADDITIONAL NIKE+ APPS