DIGITAL MARKETING FOR ALL NIKE+ TECH
Our challenge was to introduce fitness tracking and the additional Nike+ technologies such as Fuelband, Nike+ running software, and Nike+ basketball sensor-shoes to a consumer who was not familiar with these concepts. In 2014, fitness trackers were fairly new to the marketplace.
Role: Senior Designer / AD
LOGGED OUT, "SHOP NIKE+" TAB
LOGGED OUT, "HOME" TAB
HERO CAROUSEL, WAS NOT USED IN FINAL DESIGNS
MANY ADDITIONAL NIKE+ PAGES WERE ADDED: