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DIGITAL MARKETING FOR ALL NIKE+ TECH

Our challenge was to introduce fitness tracking and the additional Nike+ technologies such as Fuelband, Nike+ running software, and  Nike+ basketball sensor-shoes to a consumer who was not familiar with these concepts. In 2014, fitness trackers were fairly new to the marketplace.

Role: Senior Designer / AD
 

LOGGED OUT, "SHOP NIKE+" TAB

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LOGGED OUT, "HOME" TAB

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HERO CAROUSEL, WAS NOT USED IN FINAL DESIGNS

MANY ADDITIONAL NIKE+ PAGES WERE ADDED:

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