DIGITAL MARKETING FOR ALL NIKE+ TECH
Our challenge was to introduce fitness tracking and the additional Nike+ technologies such as Fuelband, Nike+ running software, and Nike+ basketball sensor-shoes to a consumer who was not familiar with these concepts. In 2014, fitness trackers were fairly new to the marketplace.
Role: Senior Designer / AD
LOGGED OUT, "SHOP NIKE+" TAB
![ONP_LoggedOut_FBProduct_r5.3_o](https://b5d08f.p3cdn1.secureserver.net/wp-content/uploads/2017/01/ONP_LoggedOut_FBProduct_r5.3_o.jpg)
![ONP_LoggedOut_FBProduct_r5.3_o](https://b5d08f.p3cdn1.secureserver.net/wp-content/uploads/2017/01/ONP_LoggedOut_FBProduct_r5.3_o.jpg?time=1721682693)
LOGGED OUT, "HOME" TAB
![LoggedOut_Home_master.3](https://b5d08f.p3cdn1.secureserver.net/wp-content/uploads/2017/01/LoggedOut_Home_master.3.jpg)
![LoggedOut_Home_master.3](https://b5d08f.p3cdn1.secureserver.net/wp-content/uploads/2017/01/LoggedOut_Home_master.3.jpg?time=1721682693)
![LoggedOut_Home_NewTemplate.B](https://b5d08f.p3cdn1.secureserver.net/wp-content/uploads/2017/01/LoggedOut_Home_NewTemplate.B.jpg)
![LoggedOut_Home_NewTemplate.B](https://b5d08f.p3cdn1.secureserver.net/wp-content/uploads/2017/01/LoggedOut_Home_NewTemplate.B.jpg?time=1721682693)
HERO CAROUSEL, WAS NOT USED IN FINAL DESIGNS
MANY ADDITIONAL NIKE+ PAGES WERE ADDED:
![_GPS_App_o](https://b5d08f.p3cdn1.secureserver.net/wp-content/uploads/2017/01/GPS_App_o.jpg)
![_GPS_App_o](https://b5d08f.p3cdn1.secureserver.net/wp-content/uploads/2017/01/GPS_App_o.jpg?time=1721682693)