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NIKE.COM "COMMERCE IN THE CLOUD" INITIATIVE

Goal—Establish UX strategy & research, create wires, & bring these to life with testable nike.com prototypes.

Stakeholders: Nike's Creative, Product and Engineering teams, as well as another external agency, Instrument.


Working hand in hand with Nike's engineering team, I led a team of 6 (5 UX & 1 Visual Designer) to create EPICs, Stories, and prototypes for new features on .com and the Nike+ ecosystem. This role was XD heavy and the process included audits, UX research, user stories, wires and visual designs. 

Embedded duration was 2-months in Portland.

These prototypes were integrated into Nike.com and it's respective apps.

Role: Associate Creative Director

NIKE.COM SEARCH:

NIKE.COM CART & CHECKOUT:

EXAMPLE OF OUR STRATEGY AROUND THE PDP LIFECYCLE:

A LOOK AT THE PROCESS

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