Noëlle has unfailing confidence in the value of creativity to ensure effective communication and design. She has earned multiple industry awards, yet she believes that awards are merely a bonus for doing the job right in the first place — that being, to sell a client's products or services. To that end, her creative approach deeply values consumer and category research.
Noelle's thought leadership on creativity has been published in Campaign Magazine, and she has served as a judge for The Webby Awards and the Latin American Design Awards. Her career experience includes work in web and product design, branding, e-comm, digital platforms, and ATL campaigns for clients such as Spotify, Nike, Converse, Got Milk?, Burger King, VW, Old Navy, Johnson & Johnson, Verizon, and MTV.
Taught and mentored by the legendary designer Milton Glaser as well as Joshua Davis, both of whose work are now part of permanent collections in museums around the world.
For years I'd do a second-shift after my full-time job to increase my skill sets. Working nights creating motion graphics for MTV, as well as night courses in physical computing, break-dancing, and improv comedy.
Twelve years of piano.
When my career began at a few major NYC book publishing companies, I quickly began to pursue new challenges beyond the print media world. First, as an Art Director at Lowe NY (now Mullen Lowe), and next Crispin Porter & Bogusky—an agency dubbed the best in the world at that time. At CP+B, my focus shifted to digital and ranged from interactive campaigns to in-depth product design.
At another renowned agency, R/GA, my team and I were lucky enough (and through years of sweat & tears) to win the Cannes Titanium Grand Prix for Nike+ Fuelband. During my seven years at R/GA my client focus was Nike, Converse, and new business. I also spent an intense six months collaborating with Pentagram to lead the digital aspect of Verizon's re-brand (launching within the holiday campaign), and another six months of working with a team to continue to define R/GA's Swiss design system.
Eventually, at Spotify Brand and Creative, my favorite moment was leading and creating the new branding for Spotify's most important and growth-driven segment of business: Premium. While there, I also led a design team focused on BTL campaigns and directed a variety of production vendors and agencies.
Currently, I get to combine a few of my favorite things: tech, design, and strategy as a leader at BASIC/DEPT.
Non-fiction audiobooks + podcasts
Fashion & Culture - in the 90's and early 2000's I was a commercial model in NYC.... and to this day I still love to keep up with the stylists, designers, editorials, and luxury brands.
Tech & Innovation - Particularly Wired magazine and science-based books. e.g. Ray Kurzweil
I’ve also been told I’m:
A confident, calm, void of ego, and focused leader. Self-aware and able to provide perspective. An exceptional creative with a strong understanding of how to promote positive and constructive relationships within teams and stakeholders.