GOOGLE STORE 2021 & 2022
Every Spring and Fall we partner with Google to unveil their latest Google devices & services. Digital branding, e-comm, creative strategy, and storytelling.
As Creative Director, then promoted to Group Creative Director in 2022, my role also included:
-Tackled significant change initiatives and forged relationships with new stakeholders. One major focus was the transition to a more integrated model, involving client Creative Leads as hands-on partners rather than stakeholders. We engaged in extensive workshops to align on changes, roles, and goals, fostering collaboration over formality.
-Built trust with a new key client by successfully facilitating their first impression on their own stakeholders through projects like sizzle reels to help them create internal excitement around their new initiatives.
-Through meticulous ideation and presentation of innovative experience ideas, we also showcased future thinking for how we can help them enhance user experience, earning positive feedback.
-Focused on enhancing clarity, critique, and collaboration through initiatives like steer-co's and post-design critiques. By organizing work to serve the customer and emphasizing full-funnel thinking, we laid the foundation for a reimagined process for creative excellence.
In 2023 our photography team also led the look and feel of all omnichannel content.
Google Store
Teams: Content Creation (Photography), NPI & Campaign, Design System / Product team
2021 GOOGLE REEL
2022 GOOGLE INTERNAL EXEC RETRO