GOOGLE 2023 & 2024 (UNDER CONSTRUCTION)
Key R&R's:
- Gmail - Led the pitch that won our agency's first brand campaign spot. Hands-on Creative Direction for what shifted into Social campaigns.
-3P Wearables - Led a team building Google's Retail Brand Guidelines, while helping our client align cross-functional stakeholders around the Wearables brand strategy.
- Inspire and guide multiple teams for our Google clients while proactively writing thought leadership on creativity — published on LBB and in Campaign Magazine.
- Translate Google client needs into compelling creative solutions that resonate with audiences.
- Mentoring and creating a culture where all creatives feel seen, including those designers who we scoped to augment internal Google teams.
Additional:
Google physical retail & eCommerce - NPI, Campaign, & Brand oversight.
Grew our Content team to lead the art direction for all Google Store channels (OOO, physical & digital retail)
Chrome - Design System pitch, & augmented UX/Visual team.
Cloud - Augmented systems & UX team
Shopping Labs - Product Design innovation sprint (Still under NDA)
Role: Group Creative Director & DEPT Partner
BRANDING - KICKED OFF THE CREATIVE DIRECTION, THEN LIGHT OVERSIGHT
LAUNCH
WHAT STARTED IN 2019 AS A TEAM OF 2 (ME & AN ART DIRECTOR), GREW TO A FULL CONTENT TEAM FOR OMNI CHANNEL (RETAIL, 3P, BTL)