GMAIL "SERIOUSLY HELPFUL" CAMPAIGN
Gmail invited us to pitch for their first consumer campaign in a decade.
After leading the winning pitch, I guided the shift from a traditional TV spot to a series of social-first campaigns designed as feature teasers.
The first campaign of 2024 highlights Gmail's Subscription Manager feature, empowering users to manage their inbox effortlessly.
**Shown here as 15-second spot, but was also produced as 10-second Social teaser
Role: GCD across both the pitch and the work, leading a team of a Brand Strategist, AD & Writer.
Director & Production: Rys Stover, BYT