GMAIL "SERIOUSLY HELPFUL" CAMPAIGN
Gmail approached us to pitch for their first consumer campaign in 10 years.
I led the winning pitch and helped the client understand how to shift the creative from a TV spot into a series of social-first brand campaigns that launch as feature teasers.
This is the first campaign of 2024—a teaser spot for a Subscription Manager feature that will make managing your emails easier.
**Shown here as 15 second spot, but was also produced as 10 second Social teaser
Role: GCD across both the pitch and the work, leading a team of a Brand Strategist, AD & Writer.
Director & Production: Rys Stover, BYT