SAMSUNG "GREAT" CAMPAIGN LOOK & FEEL
Who are the makers, creators, and "side-hustlers" who use Samsung's Note technology to further their creativity?
Samsung requested the top priority for this ATL campaign was to see the phone at a large scale. My challenge was to create a look and feel for our AD's that would differentiate from the competition as well as speaking to our target - those "side-hustlers."
Once the target consumer arrives at Samsung's e-comm url, they will see the full picture of these creators and a bit of storytelling as aspiration.