SAMSUNG "GREAT" CAMPAIGN LOOK & FEEL
The concept was based on the makers, creators, and "side-hustlers" who use Samsung's Note technology to further their creativity.
The client requested their product be shown large, but since most telecom companies do that, my challenge was how to differentiate from the competition. I did this by visually hinting at those creatives who love to use their Samsung Note's while at the same time showing off the best features of the phone big and beautiful.
Role: Designer, Art Director, ACD