IADAS Member & Jury, and Latin American Design Awards 2022 Jury
Awards include: Cannes Titanium Grand Prix, One Show, ADC, Webby's, NY Festival, Awwwards
Writing/Thought Leadership:
Campaign Magazine
Creativity Tactics
Small Changes, Big Results
2022 - Present
Group Creative Director & Partner
BASIC/DEPT, California and NYC
Google-focused. Creative & account management, leading, pitching, innovating, and mentoring multi-faceted teams:
Google Devices & Services (Physical Retail & eCommerce: NPI, Campaign, & Brand); ChromeOS - Design System & Experience; Cloud DX - Experience & Motion; Shopping - Product Design, 3P - Brand Guidelines, Gmail - Brand Campaigns.
2019 - 2022
Creative Director
BASIC/DEPT, Bay Area, California
Led the creative for an embedded Google Devices & Services team of 40+ people. Teams included Visual Design, Art Direction/Content, Design Systems, Motion, 3D, Retouching, & Writing. Collaborate closely with client strategists and creative partners.
2017 - 2019
Global Design Director - Brand and Creative
Spotify, New York City
Collaborated with Spotify's business strategists while leading and working hands-on to create the new visual identity and branding for Spotify's most important and growth-driven section of their business: Premium. In addition, I led a separate BTL design team and directed a variety of production vendors and global agencies. Additionally, I stretched into Spotify Premium's business strategy, at the Spotify stakeholders' request.
2016 - 2017
Associate Creative Director
Nike.com, Nike iD, Verizon, R/GA Connected Spaces
R/GA, New York City
Led e-comm, experience, and systematic work for Nike & R/GA, and led digital branding for Verizon.
2013 - 2016
Design Director
Nike.com & Nike iD
R/GA, New York City
Managed a team of designers innovating for Nike.com and Nike iD, as well as contributed to pitch work.
In addition, worked closely with our lead XD and developers to design Bridgestone's Olympic Hub, a complex management and workflow creation tool.
2010-2013
Senior Designer
Nike+ FuelBand, Nikeplus.com, Nike.com Converse, Victoria's Secret, pitch work
R/GA, New York City
Product design for FuelBand, confidentially developed for over 2+ years, for which my team and I won multiple awards, including the Titanium Grand Prix at Cannes 2012 for our work on Nike+ FuelBand digital product and site - the first fitness tracker on the market and an unparalleled athletic platform for Nike.
2008-2010
Senior Interactive Digital Artist
Guitar Hero, Burger King, VW, Microsoft, Hulu, Old Navy, AmEx, B-Cycle and Coke Zero
Crispin Porter + Bogusky, Boulder
2006-2008
Designer/Art Director
Designer and Art Director on interactive, print, and television projects for Got Milk?, GMC, Aruba, Degree, Saab, Johnson & Johnson, Splenda, MTV, Sharp, XM Radio
Lowe NY, (Mullen Lowe) New York City
2003-2006
Designer
Time Warner & Hachette Book Group, New York City
2002
Junior Designer
Richter7 Advertising, Salt Lake City