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Juries—IADAS Member & Webby Awards Jury (2019-Present), Latin American Design Awards Jury (2022). Awards—Cannes Titanium Grand Prix Lion, 11+ Webby Awards, ANDY Grandy Award, ACD Interactive Gold & Silver, NY Festival Gold World Medal, ONE Show Best of Show. Thought Leadership— Data & Creativity – Campaign Magazine | Inclusivity – Campaign Magazine | Creative Tactics | Product & Brand
I’ve shaped BASIC/DEPT’s most influential Google work—leading e-commerce marketing for Google’s biggest product launches, winning our first Gmail brand campaign, and defining Google’s Brand Guidelines (wearables & retail). In the 2 years I led Gstore, we saw a +55% YoY conversion growth, cut bounce rates by 26%, and increased new customers by 54%. I helped redefine and expand our agency partnership with Google, elevating it to a more strategic level and securing a new ATL photography and content retainer. I’m told by my former CEO that I “lead clients to ideas that make them feel equally surprised, satisfied and heard.”
In-house at Spotify, I shaped Premium’s sub-brand while leading global campaigns across 11+ markets. Earlier, I helped shape Nike+ FuelBand’s UX and visual design—and won the Cannes Lions Titanium Grand Prix. I lead with no ego, think strategically, and foster a collaborative culture. Also—a happy, pragmatic, quirky creative nerd.
AIRBNB Creative Director (Contract) 2025
- Creating design and photography benchmarks / guidelines that global teams will follow for a key launch initiative. Includes CEO presentations.
BASIC/DEPT Group Creative Director & Partner 2022 - 2024
AdAge A-List Design & Branding Agency of the Year 2023
- Led the ‘Google Pod,’ our portfolio of Google clients, and grew the business.
- Led the pitch that secured our agency’s first brand campaign spot for Gmail, then pivoted it to a social-first strategy.
- Optimized teams for efficiency and quality (including AI), partnered to restructure cross-functional teams, and tracked key trends for clients.
- High-impact sizzle reels to boost excitement around client’s new initiatives.
- Spearheaded Google’s Retail Brand Guidelines & Wearables brand strategy.
Impact: Clients felt heard and impressed, creatives felt supported, and our partnership with Google grew stronger.
BASIC® Design & Branding Agency Creative Director 2019 - 2022
- Led a 40+ person team across Google’s Devices & Services: e-commerce marketing for Google’s biggest product launches.
- Elevated premium narratives and furthered brand consistency for Pixel products, leveraging luxury-brand tactics to enhance desirability.
- Grew our agency partnership with Google, which led to a new ATL photography & content retainer.
Impact: GStore saw a +55% YoY conversion growth, cut bounce rates by 26%, and increased new customers by 54%.
Spotify Global Design Director - Brand and Creative 2017 - 2019
AdAge In-House Agency of the Year 2018
- Led the branding of Spotify Premium, defining its visual and strategic identity.
- Translated complex brand strategies into engaging global campaigns.
- Oversaw global brand governance, agency partnerships, evergreen photography, and performance-driven creative.
Impact: Brand consistency across global markets, fueling Premium’s growth.
R/GA Associate Creative Director | Design Director | Senior Designer 2010-2017
AdAge Digital Agency of the Decade 2010
My work on NIKE+ FuelBand won the Cannes Titanium Grand Prix, where I helped concept the winning pitch, designed the digital product, and later its marketing. Went on to lead high-impact work across NIKE e-commerce & design system, NIKE iD shoe customizer app, Verizon’s digital brand and campaign design direction, Samsung campaigns & design direction, and Bridgestone’s Hub.
CRISPIN PORTER + BOGUSKY Senior Interactive Digital Artist 2008-2010
AdAge Agency of the Decade 2009
Designed immersive interactive experiences, apps, and e-comm. Pushed digital boundaries for Burger King, Microsoft, VW, Guitar Hero, and Domino’s Pizza.
LOWE NY (MULLEN LOWE) Designer | Art Director 2006-2008
Developed 360º brand campaigns for clients like Got Milk?, GMC, J&J, and MTV. Concepted and designed for ATL & BTL campaigns, including broadcast.
TIME WARNER BOOK GROUP Designer 2003-2006