SPOTIFY PREMIUM CAMPAIGNS
Spotify BTL Campaigns: Translations for 11+ global markets, which means Premium campaigns must rely heavily on imagery. Thousands of assets for 16+ markets and designing for awkward and small space constraints. Multiple visual refreshes per campaign are required in order for business performance goals to be met & surpassed.
Duo 2019: Launched February 2019 in non-US markets (test).
Holiday 2018: Designed and produced in 2 weeks.
Valentine's 2018: Concept to nod to one of Spotify's business drivers—their curated playlists.
Role: Global Design Director — leading BTL team, agencies, and vendors.
DUO 2019 CAMPAIGN - WIP
VALENTINE'S CAMPAIGN
HOLIDAY 2018 CAMPAIGN