ONENIKE+ FUELBAND [LOGGED OUT]
Winner of the 2012 Cannes Lions Titanium Grand Prix
The intro to fitness tracking was a detailed problem to solve for - how do we explain it to the masses? What does the logged out view look like?
The page and nav designed changed many times.
Role: Senior Designer / AD
LOGGED OUT, "SHOP NIKE+" TAB
LOGGED OUT, "HOME" TAB
HERO CAROUSEL, WAS NOT USED IN FINAL DESIGNS
MANY ADDITIONAL NIKE+ PAGES WERE ADDED: