NIKEiD LANDING PAGE
Goal—Define the short & long term vision for the NIKEiD journey.
Long term, this was a storytelling platform and journey for brand communications across the cloud. The short-term vision was brought to life by branded NIKEiD Story Pages (CDP's) living on the LP. We also explored social entry points and Nike app integrations and created a wizard which helps the consumer decide what type of customization is right for them. This tested very well in the A/B process.
Role: Associate Creative Director
NIKEiD CUSTOMIZATION QUIZ