NIKE.COM "COMMERCE IN THE CLOUD" INITIATIVE
As a Design Director on multiple Nike.com projects, including OneNike, Nike+, and NikeiD, I was able to leverage that prior knowledge as a lead on an embedded design team within the Nike Cloud product organization.
Our goal was to create a holistic and testable nike.com prototype.
The stakeholders: Nike's Creative, Product and Engineering teams, as well as another external agency, Instrument.
I led a team of 6 (UX & Visual Designers) to create EPICs, Stories, and prototypes for new features on .com and the Nike+ ecosystem. This role was XD heavy and the process included audits, UX research, user stories, wires and visual designs.
Embedded duration was 2-months in Portland.
These prototypes have now been integrated into Nike.com and it's respective apps.
Role: Associate Creative Director
NIKE.COM CART & CHECKOUT:
EXAMPLE OF OUR STRATEGY AROUND THE PDP LIFECYCLE:
A LOOK AT THE PROCESS