NIKE.COM "COMMERCE IN THE CLOUD" INITIATIVE
Goal—Establish UX strategy & research, create wires, & bring these to life with testable nike.com prototypes.
Stakeholders: Nike's Creative, Product and Engineering teams, as well as another external agency, Instrument.
Working hand in hand with Nike's engineering team, I led a team of 6 (5 UX & 1 Visual Designer) to create EPICs, Stories, and prototypes for new features on .com and the Nike+ ecosystem. This role was XD heavy and the process included audits, UX research, user stories, wires and visual designs.
Embedded duration was 2-months in Portland.
These prototypes were integrated into Nike.com and it's respective apps.
Role: Associate Creative Director
NIKE.COM SEARCH:
NIKE.COM CART & CHECKOUT:
EXAMPLE OF OUR STRATEGY AROUND THE PDP LIFECYCLE:
A LOOK AT THE PROCESS
