NIKE.COM "COMMERCE IN THE CLOUD" INITIATIVE

As a Design Director on multiple Nike.com projects, including OneNike, Nike+, and NikeiD, I was able to leverage that prior knowledge as a lead on an embedded design team within the Nike Cloud product organization.

Our goal was to create a holistic and testable nike.com prototype.

The stakeholders: Nike's Creative, Product and Engineering teams, as well as another external agency, Instrument.


I led a team of 6 (UX & Visual Designers) to create EPICs, Stories, and prototypes for new features on .com and the Nike+ ecosystem. This role was XD heavy and the process included audits, UX research, user stories, wires and visual designs.

Embedded duration was 2-months in Portland.

These prototypes have now been integrated into Nike.com and it's respective apps.

Role: Associate Creative Director

NIKE.COM SEARCH:

NIKE.COM CART & CHECKOUT:

EXAMPLE OF OUR STRATEGY AROUND THE PDP LIFECYCLE:

A LOOK AT THE PROCESS

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