NIKEiD SIMPLE CUSTOMIZATION: FEATURING RIO SUMMER OLYMPICS


The ask: create a simple customization journey outside the larger builder for those who prefer more guidance, and for use during global Nike promotions such as the version featured below (customize based on flag colors for the Olympics). In the journey below, consumers begin on a franchise page with starter ideas and from there, they are guided to select a shoe model, style, and add a "Personalized iD." 

Role: Associate Creative Director

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JOURNEY SKETCHES