NIKEiD BUILDER & STORYTELLING
Phase 1—Refresh and simplify NikeiD's shoe customization experience within backend constraints.
Mobile & desktop.
Phase 2—Workshop and design moments where NikeiD's storytelling would best come into play.
Role: Associate Creative Director
PROCESS
DESIGN 1.0 (2.0 WAS A PARALLEL WORKSTREAM WITH UPGRADED CMS)
