NIKE+ FUELBAND [2-YEAR OVERVIEW]

Winner of the 2012 Cannes Lions Titanium Grand Prix
At a time before fitness trackers flooded the market, our team was sealed off in a confidential area of the agency to work non-stop for two years on many iterations of what would be Nike+ FuelBand. No detail was left undone, including many of the un-glamorous pages NOT shown here (Settings, Email, Software Connections, etc.).

Keep in mind this is a very general overview. 
Role: Senior Designer / AD

INITIAL DESIGN EXPLORATIONS FOR MOBILE:

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NIKE+ WEB - LOGGED IN

After beginning our concepts in mobile, we began our desktop designs. Below is a slideshow tour of what a user might see when they begin logging data. (Designs for version 1.0).

FOR MORE INSIGHT ON THE LARGER PROCESS & STRATEGY,
BELOW IS THE VIDEO OVERVIEW (3 MINS): 

PROFILE PAGE

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