Award-winning Creative Director with a background in web/mobile, 360º campaigns, e-comm, and branding. My unique background has made me especially adept at solving business problems with creativity as well as well-versed at working with multiple stakeholders. Currently, I head the creative at Basic’s embedded Google office where we work on the launch of new products within Google Store.
My first years of design were at a major NYC publishing company (typography and grids are key), but I quickly left to pursue new challenges. As an Art Director Lowe NY (now Deutsch), and next an Interactive Senior at Crispin Porter & Bogusky—an agency dubbed the best in the world at that time, my focus shifted to art direction and design for campaigns, web/mobile/apps, and events.
Eventually, at another world-renowned agency R/GA, my team and I won the Cannes Titanium Grand Prix for Nike+ Fuelband. During my seven years at R/GA my client focus was Nike, Converse, and pitch work. I also spent an intense six months collaborating with Pentagram to lead the digital aspect of Verizon's re-brand (launching within the holiday campaign), and another six months of working with a team to continue to define R/GA's Swiss design system.
When I moved on to Spotify, I collaborated with Spotify Premium's business strategists while co-leading the new branding for Spotify's most important and growth-driven segment of business (the Premium sub-brand) in addition to leading a design team focused on BTL campaigns while directing a variety of production vendors and agencies.
I was taught by the legendary designer Milton Glaser.
I took classes from Joshua Davis—acclaimed for his role in designing the visualization of IBM’s Watson, and whose work is now part of permanent collections in museums around the world.
During my publishing years, I worked nights creating motion graphics for MTV at Transistor Studios to increase my skill set in the digital world. I also took courses in physical computing.
I was part of the Nike+ Fuelband team from pitch to finish and won the Titanium Grand Prix at Cannes.
I've managed a wide variety of teams: marketing designers, product designers, art directors, and UX designers.
Non-fiction audiobooks + podcasts
Fashion - I was a commercial model in NYC during my “free” time, and still love to keep up with that world - stylists, designers, the latest editorials, ads, and trending fashion brands.
Tech - Particularly Wired magazine and science-based books. e.g. Ray Kurzweil, Michio Kaku
In addition to the usual traits a creative director must possess, e.g. impeccable craft, typography, leadership, presentation, storytelling, and strategic skills; I’ve also been told I’m—
A confident, calm, void of ego, and focused leader.
Self aware and able to provide perspective
Binging on a good TV series.
Cookies and cream concretes, homemade hot fudge topping. No ice cream required.