I began my design career within the book publishing and ad industries in NY, with an eye toward systematic digital design. Through my knowledge of programming, physical computing, working my free nights at a motion graphics studio, and taking an intensive course given by design legend Milton Glaser, I utilized that combination of digital and design knowledge at the Boulder offices of Crispin Porter + Bogusky, a firm "Advertising Age" magazine, at that time, dubbed the best in the world. After a couple of years in the shadows of the Rockies, I was lured back to NY to work for Nike+ and Converse at R/GA (named Interactive Agency of the Decade by "Advertising Age").
Within my first six months there, I redesigned Converse.com and immediately after jumped on a winning pitch for a confidential project creating a web and mobile platform for Nike+ FuelBand. After almost two-plus years of nonstop work on the new platform, Nike+ FuelBand went on to win the highest award in the ad industry — the Titanium Grand Prix at the Cannes Festival in 2012.
I've since moved on to focus on e-commerce for Nike, e-commerce and digital product design for Nike iD, and systematic digital branding for both Verizon and R/GA. I lead teams of both UX designers and Visual, while working directly with our engineers daily.